skip to primary navigationskip to content
 

Mixcloud signs milestone licensing deal with Warner Music

last modified Oct 10, 2017 02:06 PM
The future of radio is here

Mixcloud has signed a milestone deal – a direct licensing agreement with Warner Music – which will enable it to start building new subscription products.

SoundCloud rival Mixcloud attracts around 17m monthly users. It hosts 12m radio shows, podcasts and DJ sets which have been uploaded by more than a million ‘curators’ – including the likes of Carl Cox, Moby, Erykah Badu and David Byrne.

The service, which was founded in 2008, now says it is negotiating with Universal and Sony in a bid to tie up licensing deals with all three majors.

It has previously relied on statutory radio licenses for its music usage.

The expectation is that direct deals like the one struck with Warner will allow Mixcloud to offer more on-demand services to listeners – and charge for them.

Last month, Nikhil Shah, Co-Founder and Commercial Director of Mixcloud, commented “[We believe] more streaming music companies ought to be built and managed in a responsible way.

“A lean team, careful management of costs, and effective monetization of the platform can go a long way in keeping streaming services afloat.”

Mixcloud are members at ideaSpace West

RSS Feed Latest news

Conferences: Get the Most Out of Your Trade Show Experience

Jul 31, 2019

Exhibiting at a conference can be an extremely effective way to meet with potential customers and generate leads, as well as build your start-ups brand presence and create a buzz. But they can be expensive and if not planned well, can waste your small company’s limited resources. Advanced and strategic planning is key to making the most of the experience. So we asked two of our founders, Vaughan Wittorff, Co-Founder & Chief Commercial Officer at PetaGene, and John Pettigrew, Founder and CEO of We Are Futureproofs, for their thoughts on how to approach an exhibition.

Celebrating World Environment Day - Polysolar’s Contribution to Saving our Planet

Jun 05, 2019

ideaSpace exists to support founders with scalable innovative ideas which could potentially address global threats like climate change. To celebrate World Environment Day we spoke to Hamish Watson, founder of ideaSpace alumni company Polysolar – a leader in the provision of solar PV glass for energy generation in buildings. He took us through Polysolar’s story, from product inception to where it is today, and shared his thoughts on the secret to the company’s success, the challenges that have shaped its growth, and some advice on crowdfunding.

View all news