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Mixcloud signs milestone licensing deal with Warner Music

last modified Oct 10, 2017 02:06 PM
The future of radio is here

Mixcloud has signed a milestone deal – a direct licensing agreement with Warner Music – which will enable it to start building new subscription products.

SoundCloud rival Mixcloud attracts around 17m monthly users. It hosts 12m radio shows, podcasts and DJ sets which have been uploaded by more than a million ‘curators’ – including the likes of Carl Cox, Moby, Erykah Badu and David Byrne.

The service, which was founded in 2008, now says it is negotiating with Universal and Sony in a bid to tie up licensing deals with all three majors.

It has previously relied on statutory radio licenses for its music usage.

The expectation is that direct deals like the one struck with Warner will allow Mixcloud to offer more on-demand services to listeners – and charge for them.

Last month, Nikhil Shah, Co-Founder and Commercial Director of Mixcloud, commented “[We believe] more streaming music companies ought to be built and managed in a responsible way.

“A lean team, careful management of costs, and effective monetization of the platform can go a long way in keeping streaming services afloat.”

Mixcloud are members at ideaSpace West

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