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Mixcloud and Merlin Agree to Multi-Year Direct Licensing Deal

last modified Dec 06, 2018 11:12 AM
Audio streaming platform and ideaSpace West members, Mixcloud, have signed a multi-year licensing deal with Merlin Network, the global digital rights agency for independent labels.

Originally conceived by engineering graduates running a university radio show, Mixcloud now offers over 15 million radio shows, DJ mixes and podcasts produced and uploaded by over 1.3 million tastemakers and curators.

The agreement follows Mixcloud's recent deals with Universal Music Group and Warner Music Group, as well as negotiations with Sony. The aim is to ensure all underlying rights holders receive royalties when their music is played as part of Mixcloud's current streaming music options and the upcoming subscription service.

"Mixcloud has been built from the ground up by and for a passionate community of creators. Signing this direct licensing deal with Merlin is particularly exciting for us, as the independent label ethos that the Merlin network represents so closely reflect our own values," said Nico Perez, co-founder of Mixcloud. "It makes a lot of sense for us to solidify this relationship with the independent sector, so that we can work toward building a sustainable ecosystem for audio culture."


Charles Caldas, CEO of Merlin added: “Merlin’s independent label members already contribute to a significant and growing part of Mixcloud’s programming. With a long-term partnership in place we look forward to expanding this relationship, fuelling new innovation, and ensuring our members’ extensive repertoire is reaching the widest possible global audience.”

Read the full article in the Financial Times here.

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