Greg Law - Undo

Tell us how Undo came about?
As a programmer I knew only too well that debugging dominates software development. So when I figured out a way to make that process orders of magnitude easier with - or so I thought at the time - relatively little effort it was an obvious thing to do to start a company to make that happen. I started working in the shed at the end of my garden but when I came across ideaSpace I immediately took a desk there. The shed was fun but no substitute for working day to day with likeminded people on a similar journey. The opportunity to bump into investors and advisers was also no bad thing! Eventually there were enough of us in the team that it became time to move into our own digs. 

How is your venture doing now?
We are now more than 60 people, with our HQ in one of the big shiny buildings on Station Road and an office in San Francisco. Our customers are many of the biggest and best technology companies in the world, such as SAP, IBM and Intel.

What advice do you have for other founders?
Like most technologists who start a company I was blissfully naive in the early days - you don’t know what you don’t know. Working in an environment with a mix of people like you, just finding their way, and others who have been there and done that was invaluable. I would advise anyone to seek advice from those who have done it before. If you get ten different views from ten different people you should probably go with your gut but if eight or nine of those ten see things in the same way as each other, but differently from you, you probably should listen. I’d also say that - as far as possible - rely on expert practitioners. I remember spending days and days putting together our first logo and website. Money is always very tight in the early days and although they say time is money, in fact time is a far more precious resource.

To find out more about Undo visit their website here