Spectral Edge’s Managing Director, Christopher Cytera, was interviewed at the event and discusses how the company’s video personalisation technology enhances the viewing experience for certain kinds of viewer, particularly the 4.5% of the population that experience colour blindness (source: www.colourblindawareness.org).
Spectral Edge’s technology for improving colour visibility in images is known as ‘Eyeteq’. Eyeteq uses a patented algorithm to reconstruct each image frame, concentrating the spectral energy into wavelengths to which someone with colour blindness is more sensitive. In doing so, this allows the viewer to differentiate colours that otherwise could not be seen. The visual enhancement is shown very clearly with the following video.
Using the same algorithms as Eyeteq, Spectral Edge have also created a product known as Nighteq. Studies have shown that overexposure to blue light in the evenings can reduce sleepiness and contribute to sleep deprivation by suppressing melatonin production. Nighteq slowly reduces the amount of blue light emitted by an image, and in turn increases the amount of red light, matching our bodies natural circadian rhythms. The application could be of particular interest to parents in readying their children for bed. The technology is explained in the following video.
About the OTTtv World Summit 2016 event
The OTTtv World Summit looks at OTT video services and the future of TV delivery. Find out more information here.