Rudy De Waele is the curator of Shift 2020 - How Technology Will Impact Our Future, a collaborative book including foresights – quotes, paragraphs and essays – by leading experts in technology.
Many areas of how we will communicate, work and do business are covered in depth. Topics include 3D printing, apps, crowdfunding, entrepreneurship, green technology, hyperconnectivity, media, retail, smart cities, social media and society.
There is also a focus on emerging markets such as the BRIC countries (Brazil, Russia, India and China) and Sub-Saharan Africa.
The contributors, and the topics they address, include:
- Aubrey de Grey, Chief Science Officer, SENS Research Foundation – biotech
- Andrew Hessel, Distinguished Researcher, Autodesk – 3D printing
- Scott Jenson, Product Strategy, Google – computing
- Neelie Kroes, Vice-President, European Commission – politics and society
- Kosta Peric, Deputy Director Financial Services for the Poor, Bill & Melinda Gates Foundation – finance
- Douglas Rushkoff, author of Present Shock: When Everything Happens Now – media theory.
The book follows on from a project Rudy released in 2010, called Mobile Trends 2020, a collaborative outlook on mobile trends for the next decade.
Rudy says: “Reviewing the document a couple of months ago, I realised the future is catching up on us much faster than many of the predictions made at that time. I thought it was time to ask the original contributors for an update on their original predictions and new foresights for the year 2020.
“Additionally, I wanted to broaden the scope of this new book project and asked new contributors to give their vision and foresights on a wider array of topics.”
Rudy is a speaker, author, curator and mobile and innovation strategist with nearly 20 years’ experience in internet technology, specialising in mobile innovation and start-ups since 1999. He assists global brands, start-ups and organisations with open innovation strategy on how to mobilise business and products through research, strategy and presentations.
He is a founding partner of Nyota Media, based at ideaSpace, the world’s first growth agency for innovative African entrepreneurs, start-ups and international companies that use technology to improve the lives of Africans.
He found time out from that work to complete the book, launched this month (January 2014).
Rudy says: “The book has been entirely curated and edited at ideaSpace. I really love the spirit and vibe at ideaSpace. Many great start-ups and entrepreneurs are gathered here and there’s a constant flow of ideas going around. It’s a very inspiring work environment.”