skip to primary navigationskip to content

How technology will shape our lives in 2020

last modified Jan 27, 2014 03:44 PM
A new book curated by a creative entrepreneur based at ideaSpace focuses on how technology will influence our daily life in the near future.
How technology will shape our lives in 2020

Rudy De Waele


Rudy De Waele is the curator of Shift 2020 - How Technology Will Impact Our Future, a collaborative book including foresights – quotes, paragraphs and essays – by leading experts in technology.

Many areas of how we will communicate, work and do business are covered in depth. Topics include 3D printing, apps, crowdfunding, entrepreneurship, green technology, hyperconnectivity, media, retail, smart cities, social media and society.

There is also a focus on emerging markets such as the BRIC countries (Brazil, Russia, India and China) and Sub-Saharan Africa.

The contributors, and the topics they address, include:

  • Aubrey de Grey, Chief Science Officer, SENS Research Foundation – biotech
  • Andrew Hessel, Distinguished Researcher, Autodesk – 3D printing
  • Scott Jenson, Product Strategy, Google – computing
  • Neelie Kroes, Vice-President, European Commission – politics and society
  • Kosta Peric, Deputy Director Financial Services for the Poor, Bill & Melinda Gates Foundation – finance
  • Douglas Rushkoff, author of Present Shock: When Everything Happens Now – media theory.

The book follows on from a project Rudy released in 2010, called Mobile Trends 2020, a collaborative outlook on mobile trends for the next decade.

Rudy says: “Reviewing the document a couple of months ago, I realised the future is catching up on us much faster than many of the predictions made at that time. I thought it was time to ask the original contributors for an update on their original predictions and new foresights for the year 2020.

“Additionally, I wanted to broaden the scope of this new book project and asked new contributors to give their vision and foresights on a wider array of topics.”

Rudy is a speaker, author, curator and mobile and innovation strategist with nearly 20 years’ experience in internet technology, specialising in mobile innovation and start-ups since 1999. He assists global brands, start-ups and organisations with open innovation strategy on how to mobilise business and products through research, strategy and presentations.

He is a founding partner of Nyota Media, based at ideaSpace, the world’s first growth agency for innovative African entrepreneurs, start-ups and international companies that use technology to improve the lives of Africans.

He found time out from that work to complete the book, launched this month (January 2014).

Rudy says: “The book has been entirely curated and edited at ideaSpace. I really love the spirit and vibe at ideaSpace. Many great start-ups and entrepreneurs are gathered here and there’s a constant flow of ideas going around. It’s a very inspiring work environment.”

Shift 2020 is available as an e-book, paperback or hardcover photobook here. at For more about Rudy visit here and see here for more on Nyota Media.

RSS Feed Latest news

Two ideaSpace Companies Scoop Prizes at the 7th Annual Discovering Start-Ups Competition!

Oct 21, 2016

Congratulations to ideaSpace members 8Power and Focal Point Positioning who have been announced as winners of the 2016 Cambridge Wireless Discovering Start-Ups competition, along with risk analytics company, AlgoDynamix.

Polysolar celebrate Top Innovation Award

Oct 10, 2016

Polysolar who develop, design, and project-manage Building Integrated Photovoltaic (BIPV) solutions have won Cambridge News Top Innovation 2016 Award

Healx secures £1.5m from Amadeus Capital and investors to combat rare diseases

Oct 05, 2016

Amadeus Capital Partners, the global technology investor, has made an early-stage investment of £1.5 million in ideaSpace alumni Healx, a Cambridge based healthcare company that seeks new uses for existing drugs in the fight against rare diseases.

GeneAdviser partners with Birmingham Women’s Hospital to make personalised medicine more accessible

Sep 29, 2016

The largest genetics laboratory in the NHS brings to the platform their solid tumour sequencing, enabling clinicians to give an individual approach to their patients, tailored to their tumour’s genetic makeup.

View all news