The company, founded in 2014 and based at the ideaSpace City site, was named the winner at the Venture Competition ceremony for the UK’s top climate start-ups organised by Climate-KIC (Knowledge and Innovation Community) UK.
David Leal, Reduse’s chief scientist, invented the ‘Unprinter’ during his PhD research under the supervision of Dr Julian Allwood in the Low Carbon Materials Processing Group at the University of Cambridge’s Engineering Department. The invention can remove print from laser-printed paper, providing cost savings and CO2 reductions.
Nine finalists competed for the prize with five-minute pitches followed by a Q&A session with a panel of judges. Hidde-Jan Lemstra, CEO of Reduse, won the competition and was awarded one of two prizes of €20,000.
He said: “We are delighted to have won this competition. This is more proof that we are on the right track to solving the incredible waste that is being generated by printing. We have exciting technology and a world-class team.”
An average office employee uses 10,000 sheets of paper every year, most of which are discarded within just a few days. Unprinting is disruptive but fits into any office environment. It requires little or no change to how people work, is easily implemented and delivers significant cost savings and CO2 reductions.
Reduse has recruited Tony Dunn as its chief technology officer, he has more than 20 years’ experience with product design and development and will lead the technical development of the Unprinter.
The company has started raising its first round of funding to complement a £224,000 grant from the Technology Strategy Board.
For more on Reduse see here.