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Audience approval for Reduse results in another award

last modified Nov 07, 2014 03:11 PM
Reduse has won another award for its technology to remove print from paper.


The company won the Audience Award at the European finals of the Climate KIC (Knowledge and Innovation Community) Venture Competition in Valencia, Spain, part of the EU’s main climate innovation initiative.

Eighteen finalists competed for the prize with five-minute pitches followed by a Q&A session with a panel of judges. Hidde-Jan Lemstra, CEO of Reduse, won the Audience Award and a prize of €5,000.

The company, based at the ideaSpace City site, collected the award on October 31, just two few months after it won €5,000 in the Venture Competition ceremony for the UK’s top climate start-ups, organised by Climate-KIC UK.

Reduse’s ‘Unprinter’ can remove print from laser-printed paper, providing cost savings and CO2 reductions.

Hidde-Jan Lemstra said: “Being successful both in the RBS Innovation Gateway and now with the Climate KIC Venture Competition goes to show that, yet again, it’s the simple idea that has the greatest potential. We are on a mission to fix the waste of office paper.”

Andrew Burford, UK Entrepreneurship Lead, Climate-KIC UK, said: “Reduse will help billions of people think about paper in a whole new way. With a technology that can make a real impact on both the planet and the bottom line, I am sure that we will see Unprinting go viral as the concept scales rapidly over the coming years.”

For more on Reduse see here.

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